Twitter Chatter: How Google Cost Me $4 Million
How can being banished from Google, the source of 80% of your traffic, be the best thing that happened to you? SEO is powerful and dangerous. Tread lightly.
Web Analytics Education: Segmentation Using Profile Filters
Continuing our discussion on segmentation by showing you how to create a filter for segmenting your data.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
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Web Analytics Education: The Importance of Segmentation
Today we start talking about segmentation. Is segmentation important? Watch the video for the answer.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
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Twitter Chatter: Intelligence Just Got Smarter!
Intelligence Just Got Smarter!
Wondering what’s going on behind the traffic? Here’s the answer to your question.
If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.
Web Analytics Education: Goal Conversions and Funnels – Part 3
More instructions on how to create goals and their associated funnels. The different goal types, with examples.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.
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Web Analytics Education: Goal Conversions and Funnels – Part 2
Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.
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Twitter Chatter: A/B Split Testing vs. Multivariate Testing with Lance Loveday
A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16) video – by Dr. Ralph F. Wilson
The ultimate goal is the user, how do they think?
Twitter Chatter: New Verification Integration With Asynch
Google Analytics Blog: New Verification Integration With Asynch
Connect Google Webmaster tools to Google Analytics as a quick way to authorize verify ownership as a webmaster.
Twitter Chatter: Revisiting High Quality SEO – What Did Google’s Updates Mean for You?
Revisiting High Quality SEO – What Did Google’s Updates Mean for You?
Nothing’s permanent except change, right? Why not prepare for it?
Web Analytics Education: Customizing Async
This video would show you how to customize the Async tracking code for various domain scenarios. While most websites will just use the code as it is provided from the Profile Settings section of your account, this video will show you how to track across domains you own.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.