Lunch & Learn: Social Media Bootcamp Tips, Tricks & Tactics

Massimo Paolini on August 5, 2009

Monday, August 17, 2009 from 10:00 AM – 4:30 PM (PT) – Sunnyvale, CA
This is a “ROLL UP YOUR SLEEVES and let’s get to work” seminar.

6 Experts who will each give Tips, Tricks & Tactics that you can take and apply to your business, website, online store or your social media presence immediately. Designed for the Intermediate person who has some experience with updating their own website, that is a Do It Yourselfer for your own SoMe stratgey and organic rankings, you are familar with Article Publishing, Blogging and you are active on Facebook, Biznik, You Tube, My Space, and/or Twitter.

*** This event is being held at the Domain Hotel in Sunnyvale, CA*****
www.jdvhotels.com 1085 E. El Camino Real, Sunnyvale, CA 94087

How long do you work on a project? –David A.

Massimo Paolini on August 1, 2009

Did anyone ask George Lucas how long filming “Star Wars” would take?

Did the Pope ever ask Michaelangelo how long the Sistine Chapel would take?How long will this take?

Okay, maybe those are bad comparisons. More accurately, it would be like asking a personal trainer how long it would take to get someone in shape. Are we talking about losing 25 lbs. to look good for your class reunion or long-term health that will improve your body, energy, and quality of life.

So I would ask you: What shape is your website in? Is it sitting around doing nothing or at least taking walks?

What’s your overall objective with your web page? Do you need a sprint for a short burst of attention or are you going the distance and working to increase traffic months from now?

What action do you want to come from your visits? How often do you want people to come visit and what do you want them to do once there?

To get back to the apologetically vague answer: it depends on the size of your site, your goals, and how proactive you want to be. I’ve worked with people for just a few hours and I have other projects that still need on-going, monthly support.

I like to view web analytics in terms of long term health–maybe you need some extra attention up front and then move to a few hours for monthly check-ups.