Web Analytics Education:Creating Custom Campaign Fields

Today video brings campaigns to the next level and allows you to customize the variables for other tracking systems. Don’t forget that Web Analytics is about tracking results and increasing revenues, therefore you must track, track, track.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Dimensions and Metrics Date Range Selection Changing Graph Intervals Changing Table Views Changing Table Filters Tabbed Report Menus Chart Options Chart Annotations Secondary Dimensions Table Sorting Filter for “SERP” rankings Filter for “SERP” rankings – Part 2 Create a Google Account Add GA Asyc code Understanding Async Deploying Async Keeping a local copy of your data Using Accounts & Profiles Roll-up Reporting Setting Up Client Accounts Linking To Your AdWords _trackPageview in Async Event Tracking Tracking eCommerce eCommerce Transactions Third-Party Payment Gateway Campaign Tracking Tagging Online Campaigns

The video:

---

The presentation:

[hana-code-insert name=’WA-2010-10-19′ /]

Please comment on the episode, tell us about any items you’d like to see on the series, or just say hello.

• Category: Education, Google, Google Analytics, Web Analytics
• Tag: campaign, Google Analytics